Branding
Original EV
Max was offered to rebrand an electric vehicle company. In their proposed update, they would become Original EV. Although this plan was ultimately scrapped, Max delivered multiple brand pitches.
The favoured design for a logo involved the OEV acronym. Transforming the letters into an emblem would have been well suited for a vehicle badge.
Original EV would have placed heavily emphasis on their 'green' technology. Surprisingly, few electric vehicle companies feature the colour green in their palette. By utilising natural tones, Original EV could have established a unique brand identity.
